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Shopify Plus Sign in Sign up for self-ruling Net Promoter Score NPS benchmarks Top brands Net Promoter Score benchmarks for top brands Company Industry Website NPS Score 1WorldConsumer Brands / Electronics https://www.apple.com 47WorldNet Promoter Score Benchmarks 2 Google Consumer Brands / Internet google.com 11 Google Net Promoter Score Benchmarks 3 Microsoft Technology / Software https://www.microsoft.com/ 45 Microsoft Net Promoter Score Benchmarks 4   Coca-Cola Beverages 0 Coca-Cola Net Promoter Score Benchmarks 5 Facebook Consumer Brands / Internet https://www.facebook.com/ -21 Facebook Net Promoter Score Benchmarks 6   Toyota Consumer Brands / Car Manufacturers 33 Toyota Net Promoter Score Benchmarks 7   IBM Consumer Brands / Electronics 27 IBM Net Promoter Score Benchmarks 8 Disney Entertainment https://thewaltdisneycompany.com -7 Disney Net Promoter Score Benchmarks 9   McDonald's Consumer Brands / Fast Food -8 McDonald's Net Promoter Score Benchmarks 10 GE Diversified ge.com -5 GE Net Promoter Score Benchmarks 11 Samsung Consumer Brands / Electronics samsung.com 67 Samsung Net Promoter Score Benchmarks 12WrenConsumer Brands / Internet amazon.com 25WrenNet Promoter Score Benchmarks 13   AT&T Telecommunications / Cable/TV service 15 AT&T Net Promoter Score Benchmarks 14 BMW Consumer Brands / Car Manufacturers bmwgroup.com/ 40 BMW Net Promoter Score Benchmarks 15 Cisco Technology / Other https://www.cisco.com/ 38 Cisco Net Promoter Score Benchmarks 16 Oracle Technology / Software oracle.com 25 Oracle Net Promoter Score Benchmarks 17 Intel Technology / Hardware intel.com 52 Intel Net Promoter Score Benchmarks 18 NIKE Apparel nike.com 0 NIKE Net Promoter Score Benchmarks 19 Louis Vuitton Consumer Brands / Retail/E-tail louisvuitton.com 40 Louis Vuitton Net Promoter Score Benchmarks 20   Mercedes-Benz Consumer Brands / Car Manufacturers 39 Mercedes-Benz Net Promoter Score Benchmarks 21 Verizon Telecommunications / Cable/TV service vzw.com 7 Verizon Net Promoter Score Benchmarks 22 Walmart General Merchandisers corporate.walmart.com/ -4 Walmart Net Promoter Score Benchmarks 23   Honda Consumer Brands / Car Manufacturers 49 Honda Net Promoter Score Benchmarks 24 American Express Financial Services / Credit cards https://www.americanexpress.com 29 American Express Net Promoter Score Benchmarks 25   Budweiser Consumer Brands / FMCG 29 Budweiser Net Promoter Score Benchmarks 26   Marlboro Tobacco -3 Marlboro Net Promoter Score Benchmarks 27   SAP Technology 4 SAP Net Promoter Score Benchmarks 28   Gillette Consumer Brands / FMCG 28 Gillette Net Promoter Score Benchmarks 29   Pepsi Consumer Brands / FMCG 20 Pepsi Net Promoter Score Benchmarks 30 Visa Financial Services / Credit cards visa.com 8 Visa Net Promoter Score Benchmarks 31   ESPN Consumer Brands / Entertainment 2 ESPN Net Promoter Score Benchmarks 32   Nescafe Beverages -4 Nescafe Net Promoter Score Benchmarks 33 H&M Consumer Brands / Retail/E-tail hm.com 21 H&M Net Promoter Score Benchmarks 34 L'Oréal Consumer Packaged Goods loreal.com/ 16 L'Oréal Net Promoter Score Benchmarks 35 Ford Consumer Brands / Car Manufacturers ford.com/ 28 Ford Net Promoter Score Benchmarks 36   Audi Consumer Brands / Car Manufacturers 37 Audi Net Promoter Score Benchmarks 37 HSBC Financial Services / Banking hsbc.com -14 HSBC Net Promoter Score Benchmarks 38 HP Consumer Brands / Electronics hp.com 29 HP Net Promoter Score Benchmarks 39 Home Depot Specialty Retailers: Other homedepot.com -5 Home Depot Net Promoter Score Benchmarks 40 Frito-Lay Consumer Packaged Goods fritolay.com/ 6 Frito-Lay Net Promoter Score Benchmarks 41 UPS Logistics / Delivery/postal services ups.com/ 39 UPS Net Promoter Score Benchmarks 42 Accenture Business Services accenture.com/ 15 Accenture Net Promoter Score Benchmarks 43 Wells Fargo Commercial Banks https://www.wellsfargo.com/ -2 Wells Fargo Net Promoter Score Benchmarks 44 Gucci Consumer Brands / Retail/E-tail gucci.com 45 Gucci Net Promoter Score Benchmarks 45 Starbucks Consumer Brands / Fast Food starbucks.com/ 77 Starbucks Net Promoter Score Benchmarks 46 IKEA Retail ikea.com -9 IKEA Net Promoter Score Benchmarks 47 CVS Retail cvs.com -10 CVS Net Promoter Score Benchmarks 48 Hermès Luxury hermes.com 11 Hermès Net Promoter Score Benchmarks 49 Nestle Consumer Packaged Goods nestle.com 14 Nestle Net Promoter Score Benchmarks 50 Pampers Consumer Brands / FMCG pampers.com 37 Pampers Net Promoter Score Benchmarks 51   Fox Media 13 Fox Net Promoter Score Benchmarks 52 Ebay Technology ebay.com 9 Ebay Net Promoter Score Benchmarks 53 Zara Retail zara.com 3 Zara Net Promoter Score Benchmarks 54 Danone Consumer Brands / FMCG danone.com 31 Danone Net Promoter Score Benchmarks 55 Siemens Diversified siemens.com/ 3 Siemens Net Promoter Score Benchmarks 56 MasterCard Financial Data Services mastercard.com 7 MasterCard Net Promoter Score Benchmarks 57 J.P. Morgan Financial Services / Banking jpmorgan.com/ 8 J.P. Morgan Net Promoter Score Benchmarks 58 Cartier Luxury cartier.com 0 Cartier Net Promoter Score Benchmarks 59 Chevrolet Automotive chevrolet.com/ -1 Chevrolet Net Promoter Score Benchmarks 60 Colgate Consumer Brands / FMCG colgatepalmolive.com 18 Colgate Net Promoter Score Benchmarks 61 Kellogg's Consumer Packaged Goods kelloggs.com 9 Kellogg's Net Promoter Score Benchmarks 62 Kraft Consumer Packaged Goods kraftheinzcompany.com/ 9 Kraft Net Promoter Score Benchmarks 63   Lexus Automotive -9 Lexus Net Promoter Score Benchmarks 64 Rolex Luxury rolex.com -2 Rolex Net Promoter Score Benchmarks 65 Chase Financial Services / Banking https://www.jpmorganchase.com/ -1 Chase Net Promoter Score Benchmarks 66 Caterpillar Manufacturing caterpillar.com 41 Caterpillar Net Promoter Score Benchmarks 67 Porsche Automotive porsche.com/ 4 Porsche Net Promoter Score Benchmarks 68 Bank of America Financial Services / Banking https://www.bankofamerica.com/ -24 Bank of America Net Promoter Score Benchmarks 69   Citi Financial Services -3 Citi Net Promoter Score Benchmarks 70   Nissan Consumer Brands / Electronics 35 Nissan Net Promoter Score Benchmarks 71 Hyundai Consumer Brands / Car Manufacturers hyundaigroup.com/ 39 Hyundai Net Promoter Score Benchmarks 72 Santander Financial Services / Banking santander.com -25 Santander Net Promoter Score Benchmarks 73 BASF Diversified https://www.basf.com 15 BASF Net Promoter Score Benchmarks 74   Red Bull Beverages -6 Red Bull Net Promoter Score Benchmarks 75 FedEx Mail, Package, and Freight Delivery fedex.com 3 FedEx Net Promoter Score Benchmarks 76 Sony Consumer Brands / Electronics sony.net 61 Sony Net Promoter Score Benchmarks 77 Volkswagen Consumer Brands / Car Manufacturers volkswagenag.com 28 Volkswagen Net Promoter Score Benchmarks 78MentorApparel coach.com/ 10MentorNet Promoter Score Benchmarks 79 Netflix Consumer Brands / Entertainment netflix.com 13 Netflix Net Promoter Score Benchmarks 80 Chanel Luxury chanel.com/ 4 Chanel Net Promoter Score Benchmarks 81 Target Consumer Brands / Retail/E-tail target.com/ 43 Target Net Promoter Score Benchmarks 82   Panasonic Consumer Brands / Electronics 39 Panasonic Net Promoter Score Benchmarks 83 Thomson Reuters Media thomsonreuters.com/ 13 Thomson Reuters Net Promoter Score Benchmarks 84   Canon Technology / Hardware 48 Canon Net Promoter Score Benchmarks 85 Heineken Consumer Brands / FMCG theheinekencompany.com 34 Heineken Net Promoter Score Benchmarks 86 LEGO Leisure lego.com 6 LEGO Net Promoter Score Benchmarks 87   Subway Restaurants 2 Subway Net Promoter Score Benchmarks 88 John Deere Manufacturing deere.com 54 John Deere Net Promoter Score Benchmarks 89 Boeing Aerospace and Defense boeing.com 3 Boeing Net Promoter Score Benchmarks 90   Adidas Consumer Brands / Retail/E-tail 28 Adidas Net Promoter Score Benchmarks 91 Uniqlo Apparel uniqlo.com/ 1 Uniqlo Net Promoter Score Benchmarks 92 Allianz Financial Services / Banking allianz.com/ 8 Allianz Net Promoter Score Benchmarks 93 T-Mobile Telecommunications / Wireless Carrier https://www.telekom.com/ 35 T-Mobile Net Promoter Score Benchmarks 94 BBVA Financial Services https://www.bbvacompass.com/ 9 BBVA Net Promoter Score Benchmarks 95   Corona Consumer Brands / FMCG 18 Corona Net Promoter Score Benchmarks 96   Philips Consumer Brands / Electronics 33 Philips Net Promoter Score Benchmarks 97 Prada Luxury prada.com -5 Prada Net Promoter Score Benchmarks 98 RBC Financial Services rbc.com -6 RBC Net Promoter Score Benchmarks 99 Hershey Food Consumer Products hersheyicecream.com/ -1 Hershey Net Promoter Score Benchmarks 100 Costco Consumer Brands / Grocery costco.com 79 Costco Net Promoter Score Benchmarks Company FAQ Company Terms of Use Privacy Policy DPA Support Pricing Integrations Shopify Plus Help & Support Referral program Benchmarks Fortune 500 NPS Top brands NPS NPS for NASDAQ NPS for AMEX NPS for NYSE Resources Net Promoter Score NPS Benchmarks NPS Calculator Blog Net Promoter Score, NPS, and Net Promoter System are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc. 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